adidas Home of Classics

 
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Home of Classics 2019 photography direction “Made with care, worn without” that celebrates adidas Originals’ court heritage

Role: Art Direction
in collaboration with Justin Smith

 
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Photographer: Cully Wright
Secondary Photographer: Cameron Briggs 
Wardrobe Stylist: Julia Platt-Hepworth 
Hair + Makeup: Kyle Sallee

Prop Stylist: Johnny Law 
Production: Porkchop Productions 
Photo AD: Matt Flagg
Client: adidas Originals 

 

Made by Google

 
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We launched the Made by Google instagram by teasing our audience with a grid of images that would stoke their curiosity, and create hype around launch day. To pay it off, we followed up with another grid that transformed the question mark, into the Google logo made up of all the new products. 

Role: Art Direction 

 
 
 
 

what's coming? 

We launched the Made by Google instagram with a grid that formed a question mark – teasing the new products to be announced on Oct. 4

As our audience grew, they began speculating and searching the images for clues ahead of launch day. 

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@jason_hahn  Facial recognition for dogs!

@jason_hahn
Facial recognition for dogs!

@rebelyrocks  WHAT DOES IT ALL MEAN?!

@rebelyrocks
WHAT DOES IT ALL MEAN?!

@trippletangouniform  Two hands holding up the peace sign = 4 and an “O” behind her. October 4th

@trippletangouniform
Two hands holding up the peace sign = 4 and an “O” behind her. October 4th

 
 
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the big reveal

After the presentation on Oct. 4 we followed up the question mark with another grid that not only formed the Google logo, but also included all the highly anticipated new products. 

Our audience was beyond excited about the new devices, and the playful images. 

 
 
@oykununoykusu  Wow best #MySuperG ever!

@oykununoykusu
Wow best #MySuperG ever!

@mokalicious.2011  I love how all individual posts adds up to a ? and now a G. Who designed this, so smart!

@mokalicious.2011
I love how all individual posts adds up to a ? and now a G. Who designed this, so smart!

@spaced.out.wonderland  It’s just Google Assistant: Hedgehog version. Great for babies curious about the world.

@spaced.out.wonderland
It’s just Google Assistant: Hedgehog version. Great for babies curious about the world.

 

adidas Originals

 
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Online videos to support an adidas Originals bag accessory campaign.

Role: Art Direction

 
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Videographer: Dave Coy

Editor: Ian Clark

 
 

Google Home

 
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Our approach was to reimagine the typical step by step “how to” content and make relatable educational videos that not only show how real people would use these features in their daily life, but also inspire them to check it out for themselves.

Role: Concept & Art Direction

In collaboration with Chase Stevens

 

 

Scrabble

 
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We launched a new social strategy for Mattel's Scrabble fanbase on facebook. Content focused on the world of scrabble - where we can turn logic on its head and provide tips and trivia. 

Role: Art Direction & Design

 
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Buitoni

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Crafted a social strategy for Buitoni’s instagram and pinterest channels to help inspire and educate around simple dinnertime meals.

Role: Art Direction + Design

 
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adidas SS19’

 
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Bag and accessory photography for Spring and Summer 2019.

Role: Art Direction

 
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adidas Dame 5

 
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Photography to tell the story of the adidas Dame 5 basketball shoes at launch.

Role: Art Direction

 
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Twitter

 
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We created a series of 24 videos to highlight features within Twitter. Instead of going all in on the functionality of each feature, each video presents a visual metaphor about how the feature might make someone feel. 

Role: Concept & Design

 

 

 

Southeastern Guide Dogs

 
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An informational collateral piece created for a Sarasota, FL based non-profit organization, The Southeastern Guide Dog Association. This 14-piece collection was created in an effort to take potential donors "behind the story" of the organization, while reminding them that without their help there would be no story to tell. Each part of this piece helps to enlighten, educate, and persuade the reader. 

Role: Art Direction & Design
in collaboration with Gabriella Thompson

 
 
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