We launched the Made by Google instagram with a grid that formed a question mark – teasing the new products to be announced on Oct. 4
As our audience grew, they began speculating and searching the images for clues ahead of launch day.
Facial recognition for dogs!
Two hands holding up the peace sign = 4 and an “O” behind her. October 4th
WHAT DOES IT ALL MEAN?!
the big reveal
After the presentation on Oct. 4 we followed up the question mark with another grid that not only formed the Google logo, but also included all the highly anticipated new products.
Our audience was beyond excited about the new devices, and the playful images.
I love how all individual posts adds up to a ? and now a G. Who designed this, so smart!
Wow best #MySuperG ever!
It’s just Google Assistant: Hedgehog version. Great for babies curious about the world.